Taylor Swift: in the realm of business and investment

01.09.2023 09:49|Analyst Team, Conotoxia Ltd.

According to figures provided by Forbes magazine, Taylor Swift's overall wealth is currently estimated to be around 740 million US dollars. Nevertheless, there is a possibility that these figures are underestimated, especially given the artist's recent tour. Let's take a closer look at her business activities and consider how large her wealth is. Let's compare it to the value of companies, cryptocurrencies, individual listed stocks and top lottery winnings.

Taylor Swift's investments

Taylor Swift, a well-known music star, has a fortune of $740 million. She has achieved this through a combination of record-breaking concert ticket sales, albums, the development of her music studios, and real estate. With her ongoing 'The Eras tour', let's take a look at her investments and businesses. 

To begin with, we should take any figures regarding the singer's wealth with a grain of skepticTo start with, however, we must look at any figures of the singer's wealth with a pinch of salt, as her wealth statement is not publicly available. ism, given that her financial statement is not publicly accessible.

Big Machine Records gained attention mainly by signing Taylor Swift early in her career. Swift released her first studio albums such as 'Taylor Swift', 'Fearless', 'Speak Now' and 'Red' under the label's wing. However, in 2019. Swift announced that she was not going to renew her contract with Big Machine Records, as the company planned to sell her earlier recordings with the label. This was a source of controversy and dispute between Swift and the label and their new owner Scooter Braun.

Under Republic Records, Taylor Swift continued to release her albums, including 'Lover' 'Folklore', 'Evermore', 'Fearless (Taylor's Version)', 'Red (Taylor's Version)' and others. Her move to Republic Records has also brought her commercial and artistic success. The albums Folklore and Evermore. Music production and touring are the artist's main sources of income. The recent 'Reputatio' tour, for example, brought in a significant $345 million from ticket sales.

Taylor Swift also owns real estate and flats, which are currently worth more than US$150 million, according to the WSJ.

Source: Forbes

Taylor Swift's estate vs lotteries

It turns out that, despite the impressive fortune the singer has managed to amass, compared to the biggest win in history - US$1.5 billion in the Powerball lottery in the US in 2016. - her fortune would only represent half of that sum.

Although this juxtaposition is an inadequate comparison, it can be seen as an interesting scaling perspective. Next, we can consider whether Taylor Swift can be referred to as 'Barbie'? It turns out that revenues from cinema ticket sales almost double the singer's wealth. According to data released by Statista, the total revenue from sales of the Greta Gerwig-directed film is as high as $1.3 million.

But let's move on to the financial world

When money is mentioned, investments cannot be overlooked, which seems to be more significant for the actress than one might think. It is worth mentioning here a story related to the collapse of the cryptocurrency exchange FTX.

In 2022, FTX attempted a $100 million sponsorship deal with Taylor Swift. However, according to witnesses, after careful scrutiny of the offer, Swift decided against it. Adam Moskowitz, one of the lawyers leading the class action lawsuit against FTX, told The Scoop podcast in April 2023 that Taylor Swift was the person who asked the key question, preventing the damit from losing the funding: "Can you confirm to me that these are not unregistered securities?".

Comparing her wealth to the value of individual cryptocurrencies, it would currently rank 47th in terms of market value, sitting alongside cryptocurrencies such as Stacks, Algorand and MultiversX.

Moving from the realm of cryptocurrencies to the stock market, imagine Taylor Swift as a publicly listed company. In this case, it would rank around 1600th in terms of capitalisation on the US stock exchange (NYSE), ranking alongside companies such as fuel distributor CrossAmerica Partners, casino chain Bally's Corporation or fuel technology provider TETRA Technologies. Looking at the Polish stock exchange (WSE), its assets could be compared to the value of media holding Wirtualna Polska, clothing retailer CCC or residential developer Atal.

Not all shares are available to everyone, even if they are listed on stock exchanges. Sometimes it happens that a company sets the price of one share very high in order to attract mainly various types of financial institutions instead of a wide range of customers. An example of this is Berkshire Hathaway investment fund. One share of this company is worth as much as USD 547 000. Taylor Swift's entire fortune would be enough to purchase approximately 1,350 stocks in Berkshire Hathaway.

Source: Tradingview

 

Grzegorz Dróżdż, CAI MPW, Market Analyst of Conotoxia Ltd. (Conotoxia investment service)

Materials, analysis and opinions contained, referenced or provided herein are intended solely for informational and educational purposes. Personal opinion of the author does not represent and should not be constructed as a statement or an investment advice made by Conotoxia Ltd. All indiscriminate reliance on illustrative or informational materials may lead to losses. Past performance is not a reliable indicator of future results.

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76.23% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 76.23% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.
Trading on CFDs is provided by Conotoxia Ltd. (CySEC no.336/17), which has the right to use the Conotoxia trademark.